How to pick the right online marketing for your business
There are several avenues to online marketing for your business. With so many different types of marketing, a company can easily get lost and confused on deciding what to do and what not to do.
The landscape for small business marketing has changed. Traditional outlets such as TV and radio are becoming obsolete in the marketing space. Television has been replaced by YouTube, Radio has been replaced by online streaming of music such as Apple Music, Spotify, Pandora and more. People who used to run television ads now run YouTube ads. People who used to run radio commercials, now run ads on Pandora. This transition cycle has been taking place over the last five years. In this blog, I’m going to show you what currently works today.
About 10 years ago people used to pay for Yellow Pages advertisements. Everyone swore by it. But now today those very same phonebooks are now used as doorstops. If you looking for the new Yellow Pages, then you’re looking for local SEO. Local SEO stands for search engine optimization, the local is geo-targeting local traffic to your site. Got a product or service you’re looking to get in the local hands, local SEO is right for you.
Social Media Ads
There’s an excellent chance that you’ve already checked your Facebook at least once or twice before you read this article today. You’re not alone, in fact, almost all of America sits on social media all day long. This means running ads on social media channels put you in front of customers and potential buyers all day every day. These ads are very cost-effective and are often money well spent.
Google ads have replaced billboards. People used to spend $2500 a month just to have an advertisement sitting right next to the freeway or shopping center to attract new customers. Now you can take $200-$2500 throw it on Google Adwords and do even better than you did with billboards in the past. Not to mention in Google AdWords you are able to drill down precisely who those ads are displayed in front have those ads only show in zip codes and areas of your choice.
Remember a decade ago where people use to run ads in the newspaper. Nowadays news is read on the internet. Advertising is done on online media channels through press release distribution. Have a product or service you need to get out fast? A news release is exactly what you need to do just that.
Search Engine Optimization
SEO also is known as Search Engine Optimization. This is organic marketing done on and off your website to continue to convince the search engines to recommend you each time someone searches for something related to your business. This is the highest conversion rate of traffic you can pay for.