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When people started to optimize their websites for the search engines in the 1990s, keyword stuffing, meta-tag descriptions and manual submission were enough to get ranked on the first pages. Over time, link building using anchor text, purchasing some links and the use of interlinks between sites become common as website owners sought to increase traffic to their sites. As increasingly more people learnt about these aspects of search engine optimization, the search engines got overcrowded at the top. Today, the offline news channels have entered the fray, so, newspaper, radio and television are jostling for the first pages as well. This shows that

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