Pay Per Click Marketing
Google Ads & Bing Ads in Las Vegas
When it comes to search engines, Google is the most recognizable and dominant presence on the internet. Businesses depend on Google to generate income, making it critical that you know how to maximize profits and optimally utilize the search engine techniques to have you business on the top of the first page of results. Google AdWords also known as pay per click marketing is arguably the most important and lucrative money-making strategy. You can select the keywords and phrases that you want to bid on, and the radius of a location that you want to display your ad. We all know that most people do not go past the first page of Google so having an Adwords campaign is essential to your success. We are a certified Las Vegas Google Adwords Marketing Agency that specializes in pay per click strategies and conversions.
Pay Per Click Ads
Launched in 2000 just after Google was launched, Google AdWords, commonly known as Google ads is an advertising service for businesses that want to display their ads on the Google search engine and its advertising network. If your website is still new and you think it will take time before it starts ranking on Google search results, then using Google AdWords will get your site ranking on top of search engine results. Google Adwords lets you spend money on specific keyword to immediately generate traffic. Through it’s geo targeting system you can target customers that you think will buy your products or services.
Why You Need Pay Per Click Marketing
You only get to pay for the result
When you use Google AdWords, you will only pay for results. With pay per click system that Google AdWords uses, you will only get to pay once your ad has been clicked.
Ability to work with your budget
Unlike other forms of advertisements where you have to raise a certain minimum amount for your ads to be published, Google ads usually work with your budget. This has a positive effect especially for small businesses that have a limited budget for advertising.
Ads are displayed to the right people
When someone takes his/her time and type certain words on Google search, it means that he/she is actually looking for something at that particular moment. Google ads will give you that golden opportunity to present your products or services in front of prospects at the time when they want it the most. This increases conversion rate
Ability to choose your target market
Google ads will give you that chance to choose the geographical location where your target market is. This means that your ads will be displayed to customers within your local area.
Adwords is flexible and measurable
Google ads are equipped with plenty of PPC metrics that will enable you to measure your advertising campaign and know what is working and what is not. It is also flexible because it features customizable options that suit your individual needs.
The Process Involved in Google Ads Management
Create an AdWords account
Selecting which type of ad you want to run. There are four main types of ads you can run on google. There is search ads, display ads, remarketing ads and video ads.
Google Search Ads
Search Ads in Google AdWords are the most common type of ads run. They are the listings you see at the top and on the side of every page on google when you search for something. If you are looking to bid for the top of Google for specific keywords and want to show up in the search results, then search ads are exactly what you are looking for. Search Ads have several advantages as you can spend as much as you want and when you do not need any more sales or customers for that product or service, you can pause it or turn it off altogether.
Google Display Ads
Display ads are the ads you see on high trafficked websites and affiliate websites. If you have a product and want to display ads on sites that people visit when they search for products like yours, then display ad might produce the results you have been looking for. They allow you to help the customer visualize the product and how they can use it. Display ads are a little more expensive then Search Ads and sometimes have lower conversion rates unless your precisely what they are searching for.
On Page Optimization
Checking your page titles including a text-based navigation system, ensuring targeted keyword phrases are prominent, developing a sitemap and alt tags.
Google Remarketing Ads
Remarketing ads are unique because they allow you to re-engage the audience you have already reached during search ads and display ads. Marketing is no easy task, knowing how many times someone has to see an ad to convert into a client is no easy task. That is why remarking lets us truly understand how many times we need to be in front of a person to get a conversion.
Google Video Ads
When it comes to video ads, the sky is the limit. You can run ads on facebook, instagram, youtube and more with video ads.
Geo Target Audience
Select the geographical location where you want your ads to be shown.
Callister Law Group
Understand Google and Bing Ads
How Pay Per Click Marketing Works
Google AdWords uses a concept known as a bidding system. Advertisers have to bid for specific keywords for their clickable ads to appear on the first page of Google search results. You will pay every time the ad is clicked. Typically for most keywords, there are four spots available on top of the first page of Google search results and another three at the bottom. Statistics show that over 75% of users never go past the first page of Google search results. That means that the first page is very crucial and that is where ads are usually placed.
The place where your ads will be placed depends on how much you have bid for that particular keyword. For instance, if you are advertiser A and you have bid $4, and your competitor, advertiser B has offered $5 on the same keyword. Advertiser B will take the first spot while you (advertiser A) will take the second spot. If you have never used Google AdWords before, then you may wonder why it is important being in the first spot. Statistics show that the first spot usually receives 8% of the clicks for a given keyword while the second spot receives 5%. A 3% difference is huge and can make a big difference in the amount of revenue that your business generates.
Why You Should Hire Us
We have been Voted #1 Google Adwords Agency in Las Vegas for 2019. If you are looking for a reputable company in Las Vegas to manage your Google AdWords account, then Creative Digital Group is the right company for you. We have been offering internet marketing and website design solutions now for 21 years, and we know what needs to be done to help you get the best from your Google ads campaign. We will not only save your precious time by managing your Google ads, but we will also help you get the most out of your PPC campaign.
We have a team of experts who are skilled and committed to giving you the best services. Our talented team will not rest until they are sure that they have rendered quality services that you are happy with. We will ensure that you make more money than what you have spent. We provide our services to all types of business including small businesses and well-established companies. Our services are also very affordable. If you want to take your business to another level, then we will be glad to help you actualize your dream. Don’t wait, call or email us today. Our team is on standby waiting for your call!